COMFORT. CLASSIC. COOL

What began as a personal expression evolved into a considered brand—rooted in comfort and intention, where every piece carries the same care and meaning as the very first.

Alyssa’s background at Chanel informed her meticulous attention to detail and deepened her dedication to quality. This expertise, paired with DONNI.'s roots in comfort and ease, makes each piece truly unmatched.

Her design process always starts with fabric—sourcing the softest materials with just the right texture, weight, and drape.

Inspired by vintage menswear, classic films, and timeless interiors, each piece feels distinctly personal: endlessly versatile, easy to wear, hard to take off.

From concept to creation, every piece is made in Los Angeles—a reflection of our deep commitment to quality, craftsmanship, and community.

We keep our operations close to home: fabrics are locally milled or sourced, and each garment is constructed nearby. Most of our partners—vendors, factories, cutting houses, knitting mills, and patternmakers—are women-owned or women-led.

Natural fibers and eco-friendly materials form the core of our collections, shaping the essence of many of our styles.