SAFI means Key in Ewe, native Ghanaian language. Safi unlocks opportunities and it is anchored on very strong values. The brand’s name reflects our values of sustainability, agility, fairness and integrity.

Safi was founded with a strong belief that there is an urgent need to promote the diverse craft traditions from Africa to provide better living and sustain employment for marginalized artisan communities.

We collaborate with a diverse range of artisans incorporating an indigenous blend of craft techniques with contemporary designs to provide unique and inspiring products to consumers.

Safi aims to build a sustainable and scalable supply chain between primary producers and global markets to create a sustainable hub for products handmade by craftspeople across Africa for B2B, B2C consumers, Domestic and International markets.